Top Digital Countries

Top Digital Countries

Here is a website that lists The Digital Evolution across the globe

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Sweden, Singapore, UK, Hong Kong, Switzerland are clearly leading the band wagon, while Nigeria, Egypt, Kenya are at the bottom. India lies at the lower wrung of the evolution while China lies low at the equator.

Whats note worthy is the Rate of Change of digital evolution from 2008 to 2013. India and China, the emerging economies definitely show a positive outlook along with Mexico, Thailand & S Africa. This could mean that these countries are in the better part of the era, where digital evolution is breaking and are rapidly advancing towards adopting digital technology as compared to countries which saw rapid digital development in the past but have lost their spring now including most of Europe, Australia and Japan.

The country, which shows an upward trend in both the areas is Singapore.

Mann Ki Baat: 1M listened to PM on Mobile

1 million is a number that resonates with me while playing poker because that is when I am face to face with a rational number as big as that. {Not while trading real money ofcourse YET!}

 

Article

This article states that nearly 1 million people of India heard Mr Modi speak in his regular address to the nation called the ‘Mann Ki Baat’ for 28 minutes on January 31st 2016 on their Mobile Phone. All that we had to do was give a missed call at 8190881908 and you would get a call back and hear Mr Modi speak.

Talking about relationship building, here is someone who is available, entertaining and also takes care of our phone bills. Mentor for Youth. Baap of Technology Revolution. Modi has also found out a way through lonely depressed souls who had given a missed call/ call to someone but are still in the waiting line!

The idea is to reach out to people in the rural areas of the country where most of the farmers have mobile connectivity.

Mann Ki Baat is featured every last sunday of the month.

 

 

 

Digital Marketing Defined

 

The world rose up to watch the current prime minister of India Narendra Modi while he campaigned for his victory, speaking in several rallies throughout the country, at the same time, using hologram technology. A technology that would make him omnipresent even in the remotest of towns as though he was there in the flesh. The world knew it then that the PM was ready to reign on the throne of leadership of digitalisation.

 

Digital Technology is the presence of businesses, aspirations, people, networks and a whole lot of convenient insight into the world around us, which is interactive and engages us.

 

Making ones presence on the digital platform and growing it over time is called digital marketing. Digital marketing includes a gamut of online networking sites like youtube, blogging, linkedin, facebook, pinterest, twitter, snapchat, instagram and emails. Businesses can promote their brands through this space. This allows them maximum reach to people, who could be interested in their products and services. The simplicity of digital marketing lies in the fact that the engagement of businesses with its customers is measurable. These sites track content to guide businesses in their revenue generation and give information on where the customers are exactly dropping out or where they are engaging with the content.

 

Its almost like an extended and elaborate business card that needs to reach out to its potential customers so that businesses can create an environment of trust and co-dependence, also by innovating and evolving as technology develops.

 

In digital space, there is a greater responsibility, as one co-exists with peers. An important facet to this co-existence is the competition that these businesses thrive and survive in. There becomes a growing need to make their presence felt so that they could live the edge by engaging their brand more.

 

In the end, using the digital space is justified when the customer feels that spending time with that content has added value to their otherwise precious time.

 

Need a ‘Digital’ Definition

What an apt way to start my blog – Nasscom wants a new definition of the word ‘Digital’.

India’s  National Association of Software and Services Companies’ executive council is in the process of standardising what could encompass the ‘digital definition’.

The article published in ET said that digital currently includes mobile (which is not essentially digital), cloud servicing (some companies like Accenture do not even include cloud servicing in the digital revenue as compared to other IT companies that include cloud revenues in digital)

“You are comparing apples to oranges to pineapples to doorknobs”, the article quoted

Speaking in the digital domain, its only fair for Nasscom to take this responsibility to fix digital responsibilities (God Bless Them). In a time when the digital space is expanding and work of social media, mobile, cloud, wearables is criss-crossing, it will be a herculean task for Nasscom. Unless of course it delegates a team of content editors, who could identify and distinguish stars in the sky as part of one group or the other. Perhaps!

We will get back on that soon.